Digital transformation is not an end in itself
However, a lot of value can be created with digital transformation:
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Efficiency: cost savings and agility gains
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Effectiveness: Increased robustness and reduced proneness to errors
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Increased customer proximity in real time
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Increasing attractiveness as an employer
looks at the current state of technical possibilities from a business perspective. This means questioning which possibilities actually create added value for your company and which technologies are ready for implementation from a cost-benefit perspective.
Find out more in the following sections:
The technical possibilities for automation have increased massively in recent years, thanks to more connected data pools, higher processing capacities and, last but not least, more 'intelligence' through AI.
Nevertheless, these possibilities are often not yet fully utilized. Instead, many processes are carried out manually, on site or outsourced to shared service centers with supposedly more favorable cost structures - or external service providers with correspondingly high costs.
The 's service is to identify your automatable business processes and implement solutions (e.g. Software-as-a-Service) that lead to the desired results in a much more cost-efficient and agile way.
Case study: Content Creation in Marketing
This topic is currently a major challenge for companies across all industries: More and more content is needed for more and more channels and touchpoints. Costs are rising and marketing teams are barely able to carry out strategic tasks, as they have to constantly monitor content production in 'agency loops'.
The solution - if it makes sense for your company's context - can be the integration of a SaaS (Software as a Service) for Content Automation. In this area, works with the SaaS VARYCON, which is both mature and suitable for use in companies, but also represents a flexible ecosystem so that it can adapt to your ways of working (approval processes, existing systems such as a DAM, etc.). The added value that can be achieved for your company in this case:
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Significant cost savings vs. adaptation via agencies.
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Massive gains in agility: You can adapt and publish your content within minutes instead of waiting days for agencies to free up capacity.
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Further added value from this case study is addressed in the following sections.
Digital solutions can form the basis for greater robustness in your company. In other words, they can sharpen your ability to adapt more agilely to the ever faster changing conditions caused by the global multi-crises.
An omnipresent example in this context: companies that had already laid a digital foundation to enable 'mobile working'have demonstrably mastered the unpredictable challenges of the coronavirus pandemic faster and better.
In addition, digitalized processes also lead to a reduced proneness to errors 'on a small scale', as employees can be supported with constant assistance in the sense of a digital 'co-pilot', or repetitive elements can be automated so that they can then be carried out without 'signs of tiring'.
In both cases, supports you by identifying the business processes in your company that would benefit from digital transformation and thus increase your ability to act even in rapidly changing environments.
Case study: Content Creation in Marketing
In the case study described above, the robustness and proneness to errors of the content creation pipeline can be significantly improved by using the VARYCON SaaS:
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Predefined workflows ensure that global brand guidelines (logos, colors, etc.) are automatically and securely followed in all assets across all countries.
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The large number of required formats is created automatically according to defined rules, without 'small errors creeping in' during manual mass production.
Case study: Business Processes and Data in the Cloud
Here, big companies - due to their large IT departments - are often one step ahead of small and medium-sized enterprises (SMEs).
However, many SMEs can now catch up in this area, as highly specialized and secure cloud services can be orchestrated very well for SMEs - even without a large IT department - and create multiple added value:
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Robustness for your core processes. Every company must expect to fall victim to cyber attacks at any time. Moving business processes and data to the cloud can significantly reduce your risk of failure.
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Further added value of cloud solutions can be found in the section on increasing attractiveness as an employer.
The Digitalization of information is already well advanced in many companies today. However, there are still clear areas for development when it comes to capitalizing on the potential it offers. Particularly with regard to the ongoing and, at best, real-time acquisition of knowledge about customer wishes and requirements, a high level of added value can be created for your company. In addition, digital transformation projects can achieve greater individualization in order to further increase customer benefits.
analyzes which own and which customer data are (or could be) available in your company and how they need to be connected in order to
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build the basis for even more customer-oriented business management.
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develop completely new business models and offer even more customer-oriented products and services.
Case study: Content Creation in Marketing
In the case study described above, the use of the SaaS VARYCON can increase customer proximity in real time:
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The content can be adapted more quickly to current news situations or competitor activities, for example, and thus become even more relevant to customers.
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The content can be adapted closer to the end consumer with manageable effort, e.g. through AI-supported translation, integration of regional content in images and videos and AI-supported content suggestions based on previously defined personas.
Case study: Business Intelligence Systems
Based on the available internal and external data, builds an integrated system with the KPIs relevant for customer-oriented business management.
A 'Business Intelligence' system is being implemented in order to make this permanently dynamic, in real time and conveniently accessible:
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ongoing overview of all your KPIs in dashboards to recognize market trends at an early stage.
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graphical and flexible analysis options in dashboards ("drill-downs") to identify your current business drivers from the perspective of the various team responsibilities.
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integrated consideration of different data sources, for example customer scanner data vs. in-store sales data, in order to plan production with predictive capability (S&OP processes).
Digital transformation projects often lead to significant changes in tasks. In this respect, it is important to accompany the projects through a change management process in order to lead them to success together with the employees concerned.
As a result, the transformation leads to more attractive positions for the team, among other things through:
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Reduced workload from routine tasks.
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Providing more reliable information bases.
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Improved work-life balance through mobile working options.
And these improvements also significantly increase your attractiveness as an employer on the competitive specialist markets.
not only takes care of the technological implementation, but also accompanies you and your team through the organizational and cultural change.
Case study: Content Creation in Marketing
The "use of the SaaS VARYCON" described above can also create added value in this area and increase employee satisfaction:
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Eliminating the need for recurring content briefings and 'agency loops' creates new freedom for employees to devote themselves to more strategic areas of brand management.
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AI support is helping to develop creative ideas more quickly.
Case study: Business Processes and Data in the Cloud
Let's return to the case study introduced above, which transfers business processes to the cloud in such a way that seamless working from any location is also possible ('Mobile Working').
Even if there are still many discussions about the best balance between office and home office for each area, at least one thing is certain: a company will hardly be able to position itself for the future without such options.